- OpenBrand Strategy
BPCM uses its knowledge of the global luxury markets to help brands tell a cohesive and compelling story. We develop unique strategic plans for each client, integrating key elements including media relations, branding, creative consulting, event marketing, strategic partnerships, advertising, buying, and traditional public relations.
- OpenPR Services
BPCM was founded on the idea that great service, strong relationships, strategic thinking, and flawless execution should be the foundation of our work. We are guided by this philosophy when planning press strategies, pitching stories, and securing placements across all categories. We also realize that PR alone is not enough and that all facets of a brand must be in sync to communicate a unified message that resonates with its target consumer. Our strength is working together with each brand’s internal sales, communications, marketing, and design teams in order to create a crystallized PR campaign with exceptional market results.
- OpenDigital Services
As the digital landscape has become an increasingly bigger part of the overall PR picture, BPCM has watched the market and adapted to avoid the pitfalls we so commonly see. All social media and online initiatives have measurable goals so that we can see clear return-on-investment. Clients are hand-held through the ever-changing online marketplace and given competitive analysis and recommendations for strategy and brand building. Our digital philosophy goes back to our core principals, relationships and results. The BPCM team has cultivated relationships with digital influencers, bloggers, online publications and social media experts and our clients reap the benefits of those associations.
- OpenVIP & Influencer Engagement
BPCM was the first global agency to open an office specifically dedicated to Celebrity Dressing, and since opening our doors in 2004 we have been cultivating strong relationships with the key players in the fashion and entertainment industry, which we leverage to deliver intelligence and results for our clients. Our approach is extremely strategic and focused because we recognize that each brand’s DNA has to be represented by the people they dress. Because we come to VIP Dressing through the lens of publicity, it is important to our strategy that when celebrities wear clothes, whether on the red carpet or in their daily lives, that it relates in editorial placements that will catch the attention of customers. Brands come to us for our intimate knowledge of the unique Hollywood market, and we deliver the results that are unachievable without a strong team on the ground in Los Angeles. We have also translated this experience to building larger-scale relationships between brands and influencers, through partnerships, collaborations, brand ambassadors and immersion trips.
- OpenEvent Management
- From concept to guest list to execution, BPCM offers a full range of services in event planning and management. Whether it is a fashion show or presentation, store opening, brand launch, magazine release, product introduction, hotel opening or press trip, BPCM takes a creative and individualized approach to each event that we undertake. Our team works with our clients to define their goals and build a strategy that will create an event to realize their vision. Relationships with venues, location scouts, production teams, synchronistic brands, sponsors and influencers allow us to make almost anything possible.
Front-of-House production has been a BPCM specialty for over a decade. Our Fashion Show team is recognized for their professionalism and perfectionism. We can create a seamless, branded experience from the sending of the first invite to the seating of the last guest. Designers and their teams receive individualized attention, advice and recommendations based on our breadth of knowledge. This experience and dedication extends to all events produced and managed by BPCM.