About

Carrie spearheads BPCM’s flourishing Sustainability and Impact practice and has transformed it into the fastest-growing part of the agency. She is an established industry strategist in the fashion, beauty and lifestyle arenas, helping brands set and achieve sustainability and impact-driven goals while maintaining growth and profitability. Her background in marketing, married with her deep knowledge of sustainability, have proven critical to companies that want to create authentic and impactful change while avoiding “greenwashing.” 

Carrie’s commitment to creating business opportunities that reverse the impact on the planet through the principles of the circular economy and an empowered workforce has led to her becoming a mentor within her agency and a trusted industry collaborator for the c-suite. She is passionate about the potential for technology, traceability and soil health to bring the fashion industry into alignment with the planet. She helped Kelly Slater start Outerknown and spearheaded Longchamp’s move to 100% renewable resources production of its world-famous “Le Pliage” bag. 

One of the subjects Carrie is most passionate about is creating simple solutions to reduce needless waste and the positive impact that has on the planet. She is a frequent speaker and advisor to the Bard MBA in Sustainability, a lecturer at Columbia University, and an advisor to private equity fund ReGen. She was also a founding partner of the U.S. Coalition on Sustainability at the United Nations and a policy advisor to the New Standard Institute.

Julian is CEO of ModusBPCM and a leading figure in the evolution of communications and brand storytelling in the UK. Julian has mentored some of the industry’s top and most valued professionals and has held top clients for more than a decade.

Known in the industry for his strategic precision coupled with grace and reliability, Julian has a unique talent for effortlessly connecting people, businesses, brand and story through his vast network of media, buyers and opinion leaders. Julian also sits on the board for the Victoria & Albert Museum and is a trustee of The Design Museum.

Julian’s diverse network is matched by the diversity of his affinities that allow him to serve as conduit between fashion, beauty, design, travel, art and music and make him the source of meaningful introductions that lead to valuable collaborations and long-term symbiotic relationships.

Julian takes pride not only in his reputation for long-lasting client relations through the successful implementation of strategic initiatives but in his ability to uncover engaging brand stories worth sharing. He is most passionate about infusing these brand stories with a creative force through content creation and experiential events that reach and engage wide audiences.

Modus founder, Diana Hall, entrusted Julian early on his career promoting him to partner within his first year of joining the agency. Together they quickly grew from a start-up to one of the top consumer agencies in London. Upon her departure Julian was once again tapped to shepherd the agency’s future. Recognizing the global and digital shifts within the industry Julian merged Modus with BPCM to continue to grow through their joint networks and evolve the vast potential of creative brand storytelling globally.